The editorial staff of Packaging Management scans foreign packaging sites weekly for news and developments. This week we noticed the design messages below from Packaging World, PackagingNews, DesigWeek, The Die Line and Package Inspiration.
Chew extra tasty
Wrigley’s Extra Chewing Gum launches its new global brand identity. The design shifts from oral hygiene to a more bold focus on taste and ‘moments of confidence’. The design consulting firm Elmwood carried out the rebranding and placed the word “extra” as a symbol in the brand’s flag. This new brand expression has been rolled out all over the world, where the brand is also known as Orbit, Yida or Freedent.
With its softer curves and a simplified yet striking appearance, the new symbol is placed next to a circular “shield” shape that emphasizes the first letter of each mark to form the entire flag of the mark.
Beer with a story
When Design Bridge designed a new selection of beers for one of the UK’s oldest breweries, Design Bridge looked at the UK’s past for inspiration. The design firm supplied Greene King’s four craft beers with designs inspired by folkloric tales from British history.
There’s Level Head, an IPA session reminiscent of the legend of St. Edmund – an East Anglican king whose headless head is said to have been returned to his body by a talking wolf. In Design Bridge’s design, the loose head represents a “perfectly executed beer”. Western Zeph, meanwhile, draws on the transatlantic voyage made by pilgrims from the West to America in the 17th century. In contrast to the ancient legends, the studio has used neon colors and distinctive font choices.
Source: Design Week
Nostalgic and modern
OlssønBarbieri has designed the packaging design for Pursue Hard Seltzer. The Concern is India’s first hard seltzer by Anish Reddy. The glass packaging differs from a busy market. The bottle’s design has twisted tracks and embossed text, creating a tactile effect with a bottle filled with tasty, refreshing bubbles. Nostalgic glass bottles with a modern hard seltzer look.
Each flavor in the series is separated by a series of illustrations designed by Joren Joshua and vibrant, playful colors. The drawings help portray the expressions of every taste based on The Wizard of Oz’s themes of dreams and limitations. The song “Over The Rainbow” inspires the naming system, including enchanted descriptions such as “Magic Lane” and “Behind The Moon”.
In addition, the intense use of white space and the creative bottle experience make the packaging feel progressive.
Source: The DieLine
Words and logo in one
The bottle from One & Olive depicts a farmer, inspired by Cycladic art, and the brand name One can also be found in it. The farmer with the crossed hands is a reference to the feeling of completion one has after a hard day’s work on the ground.
The design agency Holy was inspired by nature with colors from the Greek landscape. With respect for the history, authenticity and innovative quality of the premium product from One & Olive, Holy has designed a double logo that serves both the brand’s visibility and the brand’s most important beneficial factor; the caring and kind-hearted farmer. The color palette consists of both light and earth colors.
Source: Package Inspiration
Branded design for coffee without beans
Pearlfisher has created brand design for Compound Foods. This is a new sustainable coffee without beans. The innovative food tech start-up based in San Francisco has developed a bean-free coffee in a laboratory. Compound Foods mission is not to replace coffee. Instead, it strives to create a sustainable alternative that helps preserve the environment in which coffee can grow.
The bright, cheerful design shows the extraordinary character of the coffee without beans and tells the story of the process behind Compound. From plant to fermenter to the brand’s water-saving effort, each element is colorfully illustrated and contained in an abstract illustrated letter C.
Source: Packaging World