Finalists selected for the Lexus Soul of Future Premium Design Program

Lexus partnered with the Royal College of Art (RCA) in London, one of the world’s most prestigious and influential art and design colleges, in September 2021 to embark on a new project: exploring how luxury transport would evolve over the course of the year. of the first half of the 21st century. century.

CHALLENGE
The challenge for students was to explore new vehicle architectures that would fit with the changes in European urban life and with the changes in society and demographics. They also had to re-imagine the role Lexus could play in the region’s mobility landscape.

TWO STUDENTS, SIX FINALISTS
Twenty postgraduate students at the Intelligent Mobility Design Center in RCA embarked on this assignment. They were guided in their work by Ian Cartabiano and Lance Scott, President and General Design Manager at ED2, Lexus’ European Design Center, respectively, along with Professor Dale Harrow, President of the Intelligent Mobility Design Center, and Dr. Chris Thorpe, host Intelligent Mobility.

Recently the projects online presented where the four judges provide instant feedback and select a shortlist of six finalists.

The finalists will now further develop and refine their concept based on the jury’s advice. On March 15, the result will be unveiled at a public exhibition at the new Battersea campus in RCA in London along with the work of the other fourteen students. The three winning projects will also be announced during this event on March 15th.

CREATIVITY AND INNOVATION
Ian Cartabiano, President of Lexus’ European Design Center, said: “We were very impressed with the creativity and innovation shown by all the designers. They showed skill and imagination by bringing their ideas together for future mobility. They also showed a vision of how The Lexus premium quality concept could evolve. “

Professor Harrow said: “RCA Intelligent Mobility staff and students are excited to work with Lexus on The Soul of Future Premium. The project has provided an exciting and challenging context for exploring future mobility with a premium brand.”

THE NOMINATED PROJECTS
The six nominated designers briefly summarized their project.

2040 LEXUS VISION IN THE SEASON, BY BANGNING AN
This project creates a vision of future luxury mobility that is highly synchronized with the season. The intelligently designed roof controls the intensity of daylight entering the interior to achieve an immersive seasonal experience and improved energy efficiency.

CRUCIBLE, BY BENJAMIN MILLER
Crucible is a vehicle where you can relax, which is divided into user trends. It separates the luxury cabin from the property of technology to create a service that is both carefree and personal. The changing interior can be adapted to any configuration for trouble-free comfort.

ALTO, BY RICHARD NEWMAN
ALTO is a space that inspires a ‘celebration of everyday life’. Through the midpoints of an overwhelming future landscape.

LEXUS URBAN WARM, BY MAXIME GAUTHIER
UrbanSwarm brings a sense of luxury to an everyday mobility experience. This modular and seamless form of travel offers the flexibility and convenience of micromobility with the efficiency of mass transport systems, while ensuring complete spaciousness for all.

LEXUS NEKO, BY JAN NIEHUES
Lexus NEKO is a micro-mobility concept that uses 4D technology to optimize ergonomics and Lexus branding features. For example, the vehicle can bend traditional Japanese, while microbots provide full flexibility for speed in urban areas.

LEXUS #UNITS, BY ZHENYU KONG
In the context of digital personalization as a future social space, #Units not only enhances the connection between individuals and groups, but also explores what sharing luxury could be using digital technology.

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