The editorial staff of Packaging Management scans foreign packaging sites weekly for news and developments. This week we noticed the design messages below from World Brand Design, Packaging of the World, Package inspiration, Packaging News
Honey as medicine
In a world that increasingly prioritizes health and well-being, brands today have an opportunity to responsibly use the greatest resource of all: Mother Nature. For Manukora, a honey producer from New Zealand, Manuka Honey uses natural ingredients and ethical production for its honey.
The creative agency Pendo was given the task of restyling the brand to the health and wellness area. The agency developed a discreet and sophisticated packaging system that emphasizes Manuka’s natural medicinal properties and benefits. Materials and format were carefully considered, resulting in a luxury pharmacy brand that was stripped down to the essentials.
Source: Packaging of the World
wrapped in flowers
Butter Up is a dessert brand that specializes in cakes and pastries. Emilija designed a special gift set for the company for hand-picked cakes to show affection to her loved ones in the pandemic.
Flowers have been used as the main theme in the design as flowers are often used as gift. The design structure takes inspiration from butter and glaze vortices to form a floral design with a twist-lock mechanism. When opened, the package unfolds like a flower in full bloom, revealing the dessert cake.
Source: Package Inspiration
The No7 Beauty Company, part of Boots, launches a new campaign and limited edition lipstick line, created in collaboration with the design agency Free The Birds.
The campaign includes new packaging with the No7 logo and the naming convention for the lipstick series in limited edition.
Free The Birds has renamed the four colors in No7’s Moisture Drench series: Respect Rouge, Hope Taupe, Freedom Plum and Equality Coral, a nod to the spirit of No7’s Unstoppable Together positioning.
The creative agency has also updated the iconic No7 logo with a smiley icon found naturally in the “o” on No7, which now extends across the lipstick body in a bold and festive two-tone pink color variant.
Source: Packaging News
The slightly bubbly, sweet drink known as kombucha has taken the world by storm. A new design from Argentina’s Slug Club Kombucha offers a new take on the drink’s normally bland look.
The aluminum can makes an instant visual impression with seductive, suitably flowing style from The Collected Works. With its refreshing packaging, Slug Club has the potential to inspire even troubled consumers to try the tasty fermented beverage inside.
Brand Strangelove from Australia introduces a natural drinking garnish to add to drinks. Add the appropriate name for Tipple Tops to the top of a gin tonic or cocktail for a delicious flavorful addition. The dehydrated fruits have no artificial colors, flavors, sweeteners or preservatives and no added sugar.
The wrapping design for the Tipple Topper Cocktail Garnishes is by Marx. The style is from the SAA series, the official font used on Australian road signs. The package images are no-nonsense and clearly communicate what the product is.
Source: World Brand Design