After eleven years, it’s finally time to say goodbye to the Lamborghini Aventador. The Bull brand’s flagship has already been officially phased out of production, but the very latest example of the Ultimae 780-4 drop-off model is still up for grabs.
On April 19, Lamborghini is holding an auction to sell the machine. At the end of the auction, the blue coupe will immediately be the last non-hybrid V12 to be newly registered.
Behind the Drop
While Lamborghini is celebrating the past with the auction, the brand is immediately trying to take advantage of a hypermodern trend: NFTs. As a self-respecting transport provider for the wealthy influencers After all, Lamborghini can not stay back in the hype surrounding crypto art.
The latest Aventador is therefore accompanied by a specially developed NFT with the appropriate name ‘Ultimately† In a video with the hip title ‘Behind the Drop‘artist Krista Kim and DJ / producer Steve Aoki speak in vague terms about the former’metaverse NFT superbil‘project. Whatever it may be.
Scale 1: 1
According to Lamborghini’s PR talk, the NFT is an exact virtual copy of the car. So you can see it from the heart’s desire in the ‘meta-verse’. In addition to the virtual and physical Aventador, the buyer also gets some VIP privileges. For example, he or she gets exclusive access to previews of future Lamborghini models, a tour of the Museo Lamborghini and a cozy virtual chat session with Aoki and Kim. In – and about – the meta-verse, of course.
Not the last
On April 19 at At 12.00, the last Aventador Ultimae Coupe will be rolled onto the virtual auction floor of RM Sotheby’s. However, there is an immediate catch: the Ultimae offered is technically not the last.
Lamborghini is still busy replacing the fifteen copies that are on the sunken Felicity Ace. The previously stopped production has been restarted for this. The blue auction car may have the last chassis number, but it’s actually not the last Aventador Coupe to roll out of the factory in Sant’Agata Bolognese.
We are very excited about whether the future buyer of NFT Lambo will make a problem out of this.