Senior Online Marketer – Fundraising Magazine

Nothing seems so normal as breathing. You do not think about it, it comes naturally. But for 1.2 million Dutch people, it is not a matter of course to breathe freely. They were born with a lung disease or had problems with their lungs at a later age. They are short of breath or may not be able to breathe at all. Our dream is that everyone can breathe freely. That is why we conduct groundbreaking research to prevent and repair diseased lungs. That is why we are committed to a healthy lifestyle and healthy air. Therefore, we want to give people with a lung disease more control over their lives. At Longfonds, we work on this dream with 85 enthusiastic people. You work together in a small team. Each team can independently organize the execution of the work. In addition, you work with others on common goals. MT provides direction, facilitates and supports the teams. At Longfonds, we do not smoke and strive for a healthy and active lifestyle. We believe in optimistic, committed, determined employees who take a step forward. You proactively use your qualities to help achieve the desired results that we have outlined in our policy plan.

Tasks

If Sr. Online Marketeer you will work in the Impact Marketing team. This team is responsible for creating urgency and compassion for the severity of lung diseases in new and existing target groups and for creating revenue. We involve and activate them based on the needs of our target groups / circle. You will also work closely with our online Content Specialist and colleagues from Relatie & Data in various online activities, SEO and social channels.

You are responsible for developing, monitoring and optimizing our online campaigns. With the help of paid ads, you ensure that we can be found online as easily as possible for existing and new target groups. And in collaboration with various colleagues, stakeholders and external agencies, you ensure an optimal result in reach and conversion.

You use your talent for:

  • Analysis of the campaign target group’s online search behavior;
  • Preparation of keyword reports;
  • Develop and develop an effective SEA strategy targeted at campaigns;
  • Implementation of the SEA strategy;
  • Develop, implement, monitor and optimize SEA campaigns;
  • A / B testing of ads, landing pages and search rankings;
  • Implementing retargeting of potentially interested visitors in collaboration with the Relation & Data team;
  • Consulting, research and testing of new opportunities and tools for further development in collaboration with the Relation & Data team;
  • monitoring budgets and preparing campaign reports in collaboration with the Relation & Data team;
  • good content coordination and collaboration with other teams aimed at impact, relationship and support.

You bring:

  • an education at HBO / WO work and thinking level;
  • at least 5 years of relevant work experience;
  • you are aware of all the new trends and developments in online advertising and you know how to apply them;
  • you have knowledge of SEO / SEA tools, Google Trends, Google Analytics, Google Ads, Doubleclick (programmatic advertising) and Facebook business manager;
  • you are a creative thinker and you know how to turn this into appealing, results-oriented online campaigns;
  • you are a self-starter;
  • you have experience working in complex projects;
  • you are analytical, pragmatic, customer-oriented and you have good communication skills;
  • you support Longfond’s core values: optimistic, determined and committed.

What we offer:

  • an employment for a period of 1 year for the purpose of permanent employment;
  • a salary according to the job grade K CAO Longfonds (max. € 5,297) depending on education and experience, based on 36 hours; a pleasant, innovative and educational work environment with development opportunities;
  • an open and collegial work environment with self-organizing teams and space for own initiative;
  • an office to meet and inspire and the opportunity to work partly from home;
  • attractive perks, including a 13th month;
  • a monthly contribution to your health insurance, a good pension scheme and a vitality budget;
  • full travel allowance by public transport or bicycle. The office is located at Amersfoort NS station.

Inform and apply

Are you excited about this position and are you interested in this position? Then we would like to receive your application before June 12, 2022 via our website† For more information about the position, please contact Ruth van Bommel, Impact Marketing Manager, phone number 06-520 70 253 and about the application process, please contact Laura Bierman, HR consultant, phone number 033- 43 41 210. The first job interviews are scheduled for the June 15, 2022 from 9:00 a.m. to 11:30 p.m., and the second talks are scheduled for June 29, 2022 from 10:00 a.m. to 11:30 p.m.

Acquisition in response to this vacancy is not appreciated.

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