Tholen – Mexico is a promising horticultural market. John Vollebregt, COO of Tebarex, also noticed this when he recently had a booth there with VB at GreenTech Americas. Recently, a salesperson was also hired in Mexico, who is active for both VB and Tebarex.
From left to right John Vollebregt (Tebarex), Edgar Lopez, Nanne Bentvelzen (VB)
“We’re been active in Mexico for about five years now, with quite a few customers under our leadership,” says John. With the growing number of customers, it becomes more difficult to handle from the Netherlands, so it pays to have someone on site to serve the local market. It was found at Edgar Lopez, who has been working since February for Tebarex and VB – two companies working together in Mexico to offer a complete package, from water to electricity and from heating to screening.
Next level design
At the aforementioned GreenTech trade fair, Tebarex launched a new concept, which will also be presented at GreenTech in Amsterdam: Next Level Design (NLD). “We launched this in Mexico because we come across many water and electrical installations there, which are not always properly designed or installed. People buy an expensive greenhouse, but are then (too) slightly aware of a good design of the W&E installation. While if you immediately invest in a good design and the right construction, you can save a lot of recurring costs annually. ”
John lists a number of problems that can arise from incorrect design: to count on pipes that are too small in diameter, so that one can offer a cheaper installation, without paying attention to the installation method. “You get problems in the installation with water hammers, valves that break, pumps that run dry, broken nets, and the kind of technical faults that always occur at the most undesirable times.”
It can also go wrong in electrical installations. “If you do not calculate such an installation properly, you accept more voltage drops than allowed. It has direct consequences for the life of components, such as electronics, switches, motors, etc., which can therefore fail faster. ”
NLD makes it possible to perform the installation in a 3D environment. “The cable resistances can also be calculated with this in a modern tool. The advantages for the customer are that the design is corrected immediately, based on Dutch knowledge and technology, so that an installation can last for many years without problems. ”
John emphasizes the importance of choosing quality. “Why would you go for the cheapest option when you can also choose longevity and reliability, especially in a country like Mexico, where growers are becoming more and more demanding?”
John sees that consciousness is rising. “We are currently working on four projects simultaneously in Mexico and are collaborating directly and regularly with a local greenhouse builder.”
In this quest for quality, John emphasizes the difference in the way he designs. “Our colleagues all have their own way of designing and calculating. The important thing is: how do you apply it and how do you handle tolerances? We try to project the knowledge and experience we have gained in Dutch horticulture abroad, without making concessions to quality or design principles. “
More efficient communication
Everything is included in these calculations, from heating to cabling and from rainwater drainage to CO2. “With NLD, we create a complete above and below ground design with everything that needs to be installed in the field. This concept has already been implemented in England on a 22 ha project. By using the NLD method, we have reduced the communication normally required between the site and the office by ± 80 percent. This is due to the communication between supervisor and office, which runs much smoother with this system. ”
The aforementioned project in the UK, Ely Fenland, started in March 2021 and was completed early this year. Tomatoes and cucumbers are grown in the 22-hectare greenhouse, with 10 hectares of lighting, near Cambridge. The water and electrical installations were supplied by Tebarex using the method now known as NLD. “What we learned in England has now been given a name and has been introduced in Mexico, precisely because we see that we can make significant improvements there in the design of installations.”
Both companies will be present at GreenTech, in Rai in Amsterdam from 14-16. June, stand 02.332.
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