Imm cologne transformer –

The International Interior Fair Imm cologne wants to be even more diversified, fresher and more efficient. Organizer Cooling Fair wants to create a business environment that goes beyond a conventional product presentation of exhibitors. A series of inspiring lectures and a number of new network formats aim to create business opportunities and present new perspectives on the most pressing issues and problems.

The fair aims to go beyond offering a discussion platform by raising questions and establishing new connections with other industries, disciplines, services, technologies and think tanks. This vision must be implemented in the longer term, where the foundation will be laid next year.

imm cologne gets a new layout already in 2023. The two inner worlds clean and Home will differentiate more clearly in content and business formats. Center of Pure, Clean atmospheresmoves from Hall 11 to the new Hall 1 and the adjacent parts (4.2 and 5.2), which will serve as a bridge to Boulevard action.

Home scenes is therefore moved to the three-storey hall 11 and has a direct connection to the South Entrance. Due to these changes, Pure (Pure Editions, see picture) is mainly located on the western axis of the fairgrounds, while Home occupies the eastern axis – separated and connected at the same time by the north-south axis of the boulevard. To the north it closes in Living Kitchen year 2023 (Halls 7 and 8) the thematic worlds around cuisine, cooking and cosiness.

The Pure segment no longer focuses exclusively on highlights such as The house† Instead, a larger selection of thematically related special event spaces and curated presentation formats will be discontinued. For example, there is the circular Stains† Each Spot focuses on a current theme and has a stand design and Foodservice that encourages visitors to linger, exchange ideas and keep up. Another new format inspired by art fairs is Clean galleries, an advanced showcase for minimalist, individual fire spaces.

In the Home area, the fair will focus on the major business issues facing the industry, such as digital transformation and logistics. Community hubs will be developed to act as a point of contact for advice on various digital and logistical challenges today and tomorrow. By integrating many new offers across the site, with a focus on networking in Home and inspiration in Pure, a groundbreaking and stimulating exhibition experience is created: This is the third element in the exhibition concept, which brings inspiring content, networking offers, meetings, mixing formulas. and exhibition architecture.



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