Azerion is expanding its relationship with Oracle Advertising to better protect customers from untrustworthy traffic

Amsterdam, Thursday, June 16, 2022 – Azerion, the digital entertainment and media platform, announces an expanded partnership with Oracle and the addition of Oracle Advertising Bot Filtration. Oracle Advertising Bot Filtration helps marketers and media professionals better defend themselves against artificial, untrustworthy traffic, including clicks and impressions that do not come from genuine users. This protection is achieved by providing customers with the most up-to-date bot-related data related to artificial, unreliable traffic, thereby reducing advertising costs to a lesser extent. The implementation of Oracle Advertising Bot Filtration brings Azerion closer to its goal of bringing clean deals to marketers through its proprietary SSP, Improve Digital.
Over the past year, Azerion has successfully integrated two other Oracle Advertising solutions: Oracle Moat Analytics for visibility and Oracle Contextual Intelligence for fire safety. By extending Oracle Advertising Bot Filtration to protect against unreliable traffic, Azerion strengthens its commitment to advertisers and media agencies to maintain brand safety, brand suitability and visibility. At the same time, Azerion wants to minimize the risk of fraud.

A lift to protect fraud
Azerion will integrate Oracle Advertising Bot Filtration with an existing integration with Oracle Moat Analytics to help measure unreliable traffic and better protect advertising costs. Helping ensure that ads are delivered to trusted traffic is a critical measure of media quality and an essential basis for additional metrics such as visibility and exposure.

Fire safety and visibility
In 2021, Azerion implemented Oracle Contextual Intelligence to display ads in a secure and fire-appropriate environment. Oracle Contextual Intelligence does not rely on personal identifiers, so ads appear in brand-appropriate ad slots with appropriate contextual content. The technology combines machine learning and in-depth language experience to evaluate web page content, helping advertisers find contextual environments that match their brand, while avoiding the risk of negative content. It can also be used to place ads in contexts that have more impact on brands. In addition, Azerion uses Oracle Moat Analytics to measure the effectiveness of ad visibility.

Irina Dzyubinsky, Senior Director, Product Management at Oracle Moat, said: “Oracle’s commitment to building secure infrastructures and online security solutions uniquely qualifies us to address the challenges of ad fraud. Our global team has worked intensively to identify patterns associated with malicious bot activity. Based on this research, Oracle Advertising Bot Filtration provides advertisers, platforms, and publishers with the tools they need to identify bot activity and other untrustworthy traffic.We are excited to expand our relationship with Azerion with Bot Filtration and bring more reliable analytics to its customers. “

Sandra Yassaka, VP Partnerships at Azerion, said: “We have expanded our relationship with Oracle to help audiences deliver a clean, legitimate, large-scale offering. We continually evaluate our partnerships to enable marketers to feel confident. their choice of our platform. We are pleased to introduce this new integration of unreliable traffic protection into Oracle’s mission, which will bring transparency to our advertisers and further prove the quality of our offerings. “

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