Logitech has created colorful and more comprehensive unisex accessories for computer games

Logitech has announced a range of gaming accessories that are more gender inclusive – and specifically aimed at women – than any of their previous releases. In 2022, companies should not try to market consumer technology by gender, but instead recognize the wide range of consumers’ tastes and material needs. But Logitech went ahead and did it anyway.

And gadgets in the Aurora series look great, especially because they are new – and not just new colors for existing products. But aside from some interesting features throughout the Aurora suite, it still seems like a case of the pink workload.

With its latest collection of gaming accessories (and much more expensive add-ons you can buy to customize), Logitech wants you to know that it’s now getting to know the unrepresented combinations… the same, which you have largely ignored for years.

Different genders love to play games and use all the necessary accessories, but many peripheral companies, including Logitech, have spent far too long designing products for a very specific type of gamer: someone who has a larger than average hand and is familiar with peripherals, dark colors and RGB lighting.

Logitech slowly realized that everything doesn’t have to look like it comes from the office IT department or Where does the “gamer aesthetic” come from? I’ve started making accessories with more rounded corners and the cheerful colors in the last few years. The Aurora group has focused more on gaming than the previously launched productivity-focused peripherals. Except that this group not only looks elegant based on “gender inclusiveness” marketing, but also has prohibitive prices and claims to have surprisingly poor battery life.

The G735 is not as vivid as standard, with only RGB LEDs.

The leader of the category in terms of price and amazing features is the wireless headphones G735, priced at $229.99. Sounds like a more exotic version of GProX. They are coated white with RGB LEDs that follow the contours of the rotating spherical ear cups. As more affordable ($50 or so) Wireless Headphones G435 The G735 has braille on each side to indicate left or right, which is a great access feature that more companies should copy. Logitech claims the G735’s design is more versatile, as it can accommodate smaller heads and things like small earrings and glasses. While this is technically true, it’s strange that it is Apparently The other headphones are only made for people with giant heads and perfect vision.

The G735 has dual wireless connectivity, the ability to connect over 2.4GHz and send your phone over Bluetooth. Logitech says the G735 will last about 16 hours with LED backlighting and 50 percent volume. Most wireless headphones these days have all-day battery life, and that’s a disappointing number. Turning off the lights appears to extend battery life by about 56 hours per charge. charging.

The G715 and G713 include a cloud-shaped palm rest, which costs $20 on its own.

The $199.99 Wireless G715, along with the $169.99 Wired G713, are keyless models with media keys, a volume wheel, and a full set of RGB LEDs. In addition to backlighting under each of the dual-shot PBT keys, they have LEDs that surround the keyboard to provide an aura. Logitech says you can choose between tactile, linear or click-type GX mechanical switches at the time of purchase.

The G715 can be paired wirelessly with a Lightspeed 2.4GHz dongle or connected via Bluetooth. Logitech says you can expect about 25 hours of battery per use. charging. Like a headset, this is the bottom line of the longevity spectrum given its high price.

Logitech G705

The G705 doesn’t fade (except for the LEDs), but you can buy a $30 mouse pad to light it up.

Finally, the $99.99 Wireless Mouse G705 is the first mouse that Logitech says is “only” designed for gamers with small hands. From one angle it looks like your regular gaming mouse, but from the angle that reveals the two thumb buttons, it looks more like an ergonomic mouse with the thumb rest all around. It has a “game-grade” sensor (the exact sensor was not confirmed by Logitech before publication) with a sensitivity of up to 8200 DPI, and it can last up to 40 hours with the LEDs on. This battery life is not great. If it looks like I’m pulling a dead horse, that’s because I am.

Logitech accessories are rarely affordable, and the Aurora series is no exception. It’ll cost you $499.97 (assuming you bought the wired G713, not the $30-plus G715) to buy each of the three, but why stop there? There are also add-ons for sale!

  • The G735 comes in white, but you can buy a microphone in a different color paired with two earbuds (in pink or neon green) for $20.
  • For keyboards, you can buy the top plates on each keyboard for $20, and don’t forget a set of $40 keycaps.
  • Two accessories can be purchased for one mouse, including a $29.99 15.75 x 18-inch mouse pad and a $40 heart-shaped carrying case for both the G735 headset and the G705 mouse.
  • If you subscribe to Logitech’s extensive range and buy one of each add-on, you’ll pay a minimum of $649.97.

Many tech companies, Logitech included, like to explain to the press how each of their new gadgets is a byproduct of as much user research, testing and collaboration with their target audience as if these were the ingredients that make for a great product with a real angle. The team behind this group seemed excited about the idea that some people would feel visible with their new products, and honestly, that’s cool. A design that focuses too much on one very specific group makes products redundant and possibly useless. Logitech makes gaming mice for small hands, and portable headphones with glasses are all good things. Making play less isolated is a good thing.

But it’s the battery life that looks bad – because Logitech doesn’t want to solve the problem of small gadgets taking up less space for batteries – that’s a problem. It is the high price that is a problem.

If your target audience can’t afford the product or can’t use it at the same time for something cheaper, how comprehensive or accessible is it really?

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