The time has come, yesterday Mini presented the MINI Concept Aceman in a well-hidden place in Düsseldorf. A new concept for a compact, uncompromising and all-electric crossover. From the first moment you will be surprised by the powerful appearance of the MINI, which heralds the new generation of MINI.
Each time, Adrian van Hooydonk, top designer and head of design at BMW/MINI, and his team manage to turn the design around completely, explicitly and uncompromisingly and in such a way that you, as an unsuspecting bystander, realize in 0.6 seconds, here is a new MINI. Whatever happens to the design, the MINI DNA will always remain. It is what gives the brand its own identity and has been for decades. It is a unique phenomenon in the automotive world.
MINI Aceman’s minimalist design language
It is a trend in the world of design, minimalism and now also deeply rooted in the automotive industry, and even more so when it is linked to sustainability. The question is how far you can take a MINImalist idiom. The MINI Concept Aceman seems to be the new manual for this, because in addition to a 100% electric drive, the main feature of this Aceman is minimalism in all facets of the car. This is combined in the new MINI with a new digital interior without the use of chrome and leather. It looks surprising, has a sleek appearance, and its simplicity makes accents stand out even more. He also seems to have been driven off the design table. This MINI Concept Aceman looks like a sketch, but in 3D.
It’s what you promise, so live up to your own reality
This should be the concept for all future MINIs between 3-door and Countryman and always fully electric. When you see it, you actually hope they take it into production 1:1. The concept becomes reality, without concessions, this is what you promise MINI, so live up to your own reality.
The interior redesigned or not completely
The word minimalism is especially meaningful when we take a look at the interior of the MINI Concept Aceman. New shapes and carefully selected colors together with the well-known round dashboard on the Aceman form a refreshing whole. It’s a nod to the first classic MINI, when the MINI was still a mini. The first 1959 model had an interior that included no more than seats, steering wheel and gear stick, apart from a centrally located round speedometer and a row of switches. Look here Aceman, although the gear stick is now gone too.
Through the large glass roof you have a view of the roof rack with the shapes from the Union Jack. This roof rack has a big impact on the appearance, which must have been a conscious choice.
In the Aceman, the control of almost all functions is integrated into the round OLED display. Below you will find a series of retro rocker switches. There are still switches to operate the handbrake, drive and gears, Experience Modes and the sound system. Depending on their function, the switches have a rotary or rocker switch and are intuitive to operate.
Gone are the chrome and leather
The MINI Concept Aceman manages without the use of chrome elements, which applies both inside and outside. The leather has also disappeared and has been replaced by new, sustainable materials and colors specially developed for the MINI Concept Aceman.
The color contrasts in the concept model clearly indicate that the time of boring neutral basic colors is also disappearing. Most striking is the special steering wheel laminated with dark green velour, which really gives a different experience.
Say cheese, but differently
There is another striking new element to this MINI Concept Aceman, the welcome scenario. I admit it’s a bit of a swallow, but future users of Aceman are welcomed in a special way. Before departure, you will be welcomed with a light and sound show. The headlights, the illuminated grille edge, the central interface and the protrusions work together for a particularly welcome scenario. There is so much going on that we have just copied the text below from MINI. Say cheese to MINI…
As soon as someone approaches the MINI Concept Aceman, the lights turn on and get brighter as the person gets closer. At the same time, the front and rear speakers create interactive sounds. When the car is unlocked, the LED Matrix lighting in the grille in the shape of the Union Jack lights up. At the same time, the edge of the grille lights up and the right headlight gives a ‘blink’. The animation is accompanied by a four-tone sound that symbolizes the name MINI.
But that’s not enough, as opening the door projects a colorful image onto the floor and there’s a burst of color on the central interface, which is also projected onto the headliner, dashboard and door trim. Finally, the warm greeting ‘Hey friend’ appears on the display, again accompanied by matching sounds of voices and music, as if you are being welcomed by friends at a party. It is not known if you can also turn off this party.
Official introduction to the MINI Concept Aceman at Gamescom 2022
The scene of the official introduction of the MINI Concept Aceman this time is not one of the well-known car shows somewhere in the world, but will take place during Gamescom 2022 in Cologne. It is the largest international gathering for game developers, fans of computer games and e-sports. Gamescom and will be held from 23 to 28 August 2022 in the well-known Köln Messe. The event starts on August 23 via a live stream.
Anyone who understands anything about gaming and the impact and reach of Esports will understand this choice. You honestly can’t think of a bigger stage. Well done MINI, things are changing.