Samsung and Nxt Museum showcase the future of art and technology – Samsung Newsroom Holland

Samsung and Nxt Museum are expanding their collaboration with a focus on the new ‘device-oriented’ generation.

Samsung and Nxt Museum are expanding their collaboration with the aim of promoting technology and art together. For an unprecedented museum experience, Nxt integrates new Samsung technology throughout the building and presents a ground-breaking Digital Fashion experience in collaboration with The Fabricant. Together, Samsung and Nxt Museum continue to awaken young people’s curiosity and nurture creativity.

“The innovative art in Nxt Museum shows how technology is used to push and blur boundaries, as in the exhibition UFO – Unidentified liquid Other”, says Gerben van Walt Meijer, Marketing Manager Mobile eXperiences at Samsung Netherlands. “We look forward to enabling these and other exhibitions with our technological solutions, and are curious how this will stimulate young people to be creative themselves.”

UFO: Unidentified liquid Other
On 11 June, Nxt Museum opened the exhibition ‘UFO – Unidentified Fluid Other’, curated by Bogomir Doringer. This exhibition takes over the entire museum with large-scale, multi-sensory art installations. Various artists participate in the exhibition, including Lu Yang (Best New Media Artist of the Year) and The Fabricant (Digital Fashion House). The exhibition aims to make visitors think about a world without social constraints, boxes or binary labels. The installations challenge visitors to examine their identity in the virtual world: cheerfully ‘floating’? Including ‘other’? Or still completely ‘unknown’?

During the exhibition, ‘Viatrix’ (an androgynous avatar) guides visitors through the installations, where the visitors themselves take the lead role in Lu Yang’s video game-like world.

The manufacturer
Visitors to the exhibition can tailor their look with digital fashion offered by The Fabricant, a digital fashion house at the intersection of fashion and technology. The fashion house creates clothes that are used exclusively in the virtual world and are for sale as NFT.

Nxt Museum presents the first physical digital fashion showroom with The Fabricant. Visitors can discover digital fashion on a physical catwalk. In this way, they learn more about their digital identity. Manufacturer: “Who do you dress for? Do you feel truly fulfilled? Give yourself permission to follow your heart and go beyond what the physical world allows.”

About Nxt Museum
Nxt Museum is the first museum in the Netherlands dedicated to New Media Art and opened in August 2020. Driven by a fascination for the future, Nxt Museum combines art, science and technology to search, show and ask what is to come. Nxt Museum exhibits and commissions large-scale, immersive art installations born of interdisciplinary collaborations between artists, designers, technologists, scientists and musicians. Through immersive, multi-sensory exhibitions that shed new light on the world, visitors are invited to physically participate and interact, conceptually and emotionally with the art. Nxt Museum’s three-pronged program of exhibitions, performance and education is guided by its mission to spark curiosity, challenge assumptions and keep an open mind.

Image credit:
Alien Nature (2022) by Julius Horsthuis (@julius.horsthuis), digital, with music by Ben Lukas Boysen (@benlukasboysen), courtesy of Erased Tapes Music.

The water in between (2022) by Audrey Large (@audreylrg), FDM and SLA 3d Printing, PLA, Resin, Light.

ENTIRE COUNTRY (2022) by The Fabricant (@the_fab_ric_ant), an AR interactive digital fashion experience to upload your identity to the next level of its existence, with music by Adiel (@__adiel__).

Birds in paradise (2019) by Jacolby Satterwhite (@jacolbysatt), two-channel video installation, edition of 5 + 2 AP

ہ Ⓝⓤⓡⓐⓓⓘⓞ দ হারাগুসধামুসথ স্থ (2022) by Oseanworld (@oseanworld), video and AR

Photograph by Gert Jan van Rooij

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