An invitation to Apple’s latest iPhone launch event on Wednesday, where the company is expected to unveil new versions of the iPhone. Apple Watch Shows a field of stars with the words “Far Away” in the shape of the company logo.
Invitations to corporate events often include a gnome reference for upcoming messages, which is usually only visible in hindsight. But while some of the company’s expected announcements will evoke a sense of surprise, not all of them will be in the tone Apple’s marketing team is hoping for.
Following the model introduced four years ago, the new iPhones can be divided into two lines: the iPhone 14 Pro and the adjectiveless and cheaper iPhone 14, each available in regular and plus sizes. But for the first time since the release of the iPhone 3G in 2008, some of the new models are said to include Apple’s A15 Bionic chips, the same set of processors already used in the iPhone 13, suggesting that this is unlikely to be overlooked. . Performance difference between new and old.
While the more expensive iPhone 14 Pro will have A16 Bionic chips, continuing the company’s long-standing approach of introducing new silicon in new iPhones, the cheaper iPhone 14 will not, according to reports from analyst Ming-Chi. Cow. The company has struggled with chip shortages faced by other industry players, as well as supply chain disruptions due to ongoing Covid lockdowns in China and geopolitical tensions between Taiwan and Beijing.
Instead of offering faster phones, the new devices are expected to come with another major upgrade: “always-on” displays. As indicated in the preview of iOS 16, the next version of the operating system for iPhones, the latest devices may have a lock screen that can be dimmed instead of completely turned off, and always show the time and notifications.
In addition to solving supply constraints, continued use of the older chip in cheaper phones will further separate the two iPhone lines in the eyes of consumers. When Apple first introduced the high-end iPhone model with the iPhone X, the differences between it and the cheaper iPhone 8 were clear, with everything from screen size, design and the presence of Face ID. While the price difference has increased to £270 in recent years, the difference has narrowed to a slight difference in finish and an extra camera on more expensive phones.
But in another way, the two lines of iPhones will be more similar, as Apple is expected to end production of the smaller iPhone mini. Originally released alongside the iPhone 12, the Mini had a 5.4-inch screen compared to 6.1 inches on the standard iPhone and 6.7 inches on the iPhone Max.
However, although it survived for two years, the company was reportedly disappointed with sales figures and would only return the device for a third year.
The Mini is hailed as one of the few phones on the market that doesn’t allow those with smaller hands to compromise on their tech choices. While the phone had a smaller battery than regular iPhones, everything else was comparable to its larger sibling.
Carolyn Griado Perez, author of Invisible Women, a book about how the world is designed for men, praised the Mini at the launch, calling it “a sign that the world’s largest technology company is smart not only to have women, but also to love good technology as much as men.” Right now, the company’s smallest phone may be the iPhone SE, which is significantly larger than the iPhone mini.
Apple is expected to unveil a redesign of the Apple Watch that splits it into two tiers just like its larger sibling. The “Apple Watch Pro,” reported by Bloomberg’s Mark Gurman, is expected to have a titanium case and be larger than existing models, with a larger screen and a durable design that appeals to serious sports fans.