Samsung presents a new era of Connected Living With SmartThings – It’s gaming

Samsung demonstrated its vision for a smarter life last week. At the IFA 2022 press conference, the company highlighted its revamped SmartThings platform, which opens up unprecedented possibilities for connectivity, personalization and sustainability.
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The keynote showcased Samsung’s latest innovations in home appliances, TVs, displays, and mobile and wearable technology: an ecosystem of connected devices.
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​Breakthrough connected life with SmartThings
​Samsung has integrated the SmartThings platform into all its products, creating an ecosystem with an unparalleled connected experience. With SmartThings you get the best out of your Samsung devices, as well as products from other brands.
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This opens up new possibilities for connectivity, creates more opportunities to personalize your devices and allows you to get even more out of your products. By helping you organize your everyday life in the most efficient, productive and enjoyable way, SmartThings gives you more time for the important things.
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“Our latest innovations deliver open, connected and smarter experiences for everyone,” said Benjamin Braun, Chief Marketing Officer at Samsung Benelux. “We create ground-breaking solutions that support your lifestyle, provide entertainment and are more sustainable at the same time.”
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Helping consumers to live more sustainably
With SmartThings Energy it becomes easier to live greener. It provides insight into your usage patterns and provides real-time data that makes it easier to save on energy costs. By 2023, 100% of Samsung products will be able to connect to Wi-Fi and offer the SmartThings Energy service.
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​By taking the solutions recommended by SmartThings Energy and implementing them using intuitive features, such as AI Energy Mode, you can reduce energy costs in your home. This can be done by automatically putting compatible smart devices into power-saving mode.
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The Bespoke AI washing machine is equipped with AI Ecobubble, which turns detergent into bubbles that are quickly absorbed into the laundry. This provides the same level of cleaning, but reduces energy consumption by up to 70%. You can save even more energy with the AI ​​washing program, which detects the optimal levels of water and detergent and adjusts soaking, rinsing and spinning times.
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​The digital inverter motor in tailored AI washing machines and dryers has a 20-year warranty. In this way, you can be sure that the products do not have to be replaced quickly.
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For more sustainable entertainment, we introduced the SolarCell remote control, which charges through exposure to light and radio frequencies from devices such as Wi-Fi routers. This year we published the license for the design so that other manufacturers can also use it.
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​Samsung contributes to a cleaner environment by recycling Ocean Bound Plastic (OBP). We recycle the plastic in discarded fishing nets in our mobile products such as the Galaxy S22, Z Fold4 and Buds2 Pro. Starting in September, we will release major software updates to bring previous generations of foldable devices and smartwatches to the new features introduced on the Galaxy Z Flip4, Fold4 and Watch5. This way, all Galaxy users have access to the latest innovations.
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​Samsung strives to create energy neutral (Net Zero) homes throughout Europe together with various partners. With SMA, the leading brand for residential inverters in the EU, we will connect more solar panels to SmartThings Energy. With the help of Q-CELLER, we are exploring ways to harness and store solar energy. We also work with ABB, a global manufacturer of buildings, home automation and electrical chargers.

Support your well-being wherever you are
A healthy lifestyle is important to us and this is reflected in the wide range of devices aimed at well-being. From air quality control to healthier cooking and even pet care, with SmartThings you ensure the health of everyone in the house.
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​SmartThings Home Life centralizes all existing SmartThings services, including SmartThings Cooking, Clothing Care, Pet Care, Air Care and Energy, into one accessible hub on your smartphone. This allows you to take care of different aspects of your home from anywhere. But SmartThings focuses on more than just household appliances. It also includes Galaxy devices such as the latest Galaxy Watch5 series.
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These wearable devices monitor various aspects of your body and give you a holistic view of your well-being whether you are working or exercising. Through the SmartThings integration, lighting, air conditioning and TV can be set automatically, for example to create the perfect sleeping environment or to optimize the temperature.
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Tailored entertainment and games for everyone
​With SmartThings you make every day more fun, because the platform offers you all kinds of new recommendations for entertainment.
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You can choose from a wide range of display options, including wall-sized MicroLED, Neo QLED 8K televisions with unmatched depth and contrast and the portable projector: The Freestyle. New for 2022 are The Frame TVs with a matte screen that reduces the annoying reflections of bright light on the screen. Watch what you want, where you want, and effortlessly navigate between screens with the Samsung TV Plus service.
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Players also have plenty of choices. Odyssey Ark offers an immersive and unparalleled gaming experience. Thanks to the 1000R curve, the screen fills your entire field of vision. The Odyssey Neo G8 is perfect for serious gamers, while Samsung’s Smart Monitors provide the flexibility you need if you want to use the device for both work and play. In addition, the recently launched Samsung Galaxy Z Fold4 offers gamers a double screen size in a device that fits in their pocket: the perfect choice for gaming on the go.
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Better experiences through open collaboration
Openness and collaboration are key elements of Samsung’s philosophy. In 2022, Samsung launched the Gaming Hub, which provides an all-in-one platform for playing games in the cloud, including those on Xbox Game Pass, NVIDIA GeForce NOW, Google Stadia and Utomik. This makes gaming accessible to a whole new group of potential gamers who don’t own a gaming console.
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Samsung also partners with Philips Hue for immersive music experiences on Galaxy smartphones and tablets. When you listen to music on these devices, your Hue lights automatically change color or dim with SmartThings music syncing.
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From movies and games to music, Samsung understands that entertainment is at its best when it evolves. With that in mind, we partnered with TikTok, the platform with the most dynamic community of content creators to date. Together we look for the most promising musicians of the moment to offer them unprecedented career opportunities.
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​With SmartThings, Samsung’s mission is not only to improve product connections, but also to enable new experiences, healthier lifestyles, more entertainment and a more sustainable lifestyle. And that’s just the beginning: Together with products from 300 other brands and 230 million registered SmartThings users, the possibilities for a smarter life are limitless.

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