Kyle Larson and HendrickCars.com sign contract extensions

Concord, North Carolina – Defending NASCAR Cup Series Champion Kyle Larson and sponsor HendrickCars.com expanded their relationship with Hendrick Motorsports after agreeing to concurrent contracts for the 2026 racing season.

The matching agreements represent a three-year extension for both the driver and sponsor of the #5 Chevrolet Camaro ZL1, based on the agreements entered into. Announced July 2021. HendrickCars.com He remains the majority partner of the 35 race team and will continue to support Larson in all non-NASCAR events in which he competes.

HendrickCars.com It is the online home page for each Hendrick Automotive Group. Visitors can shop thousands of new or used vehicles, find service and collision repair centers, get value for their vehicle sale or trade-in, chat with customer service online, discover career opportunities, learn about vehicle protection programs and discover how the company gives back to the community.

Related: Get the latest news on HendrickCars.com’s No. 5 team

“When Kyle joined our team, expectations both inside and outside the company were very high. To say he surpassed them would be an understatement,” said Rick Hendrick, owner of Hendrick Motorsports and chairman and CEO of Hendrick Automotive Group. “Kyle has not only established himself as a championship driver, but has also delivered championship-level performances outside of the race car. We are proud to continue our relationship and see him represent our team and our brands in such a positive way. The years ahead are so bright .”

In his first year with Hendrick Motorsports in 2021, Larson turned in one of the most memorable performances in NASCAR history, winning 10 races in points, including a season victory to claim his first trophy. The 30-year-old from Elk Grove, Calif., has turned in another impressive performance so far in 2022 with two wins and his second consecutive playoff appearance with crew chief Cliff Daniels. Larson is also a prolific racer, competing in a number of cars and series outside of NASCAR.

Off the court, Larson participates in several community initiatives and will launch the nonprofit The Kyle Larson Foundation in March 2021. Raise thousands of dollars to support practical charities that benefit today’s youth, families and communities.

“I can’t explain what this opportunity means,” Larson said. “The chance to compete for the best team and the best sponsors to race is something every driver dreams of. And I feel humbled to have such wonderful people in my corner and amazing support from so many fans. Thank you everyone at Hendrick Motorsports and Hendrick Automotive Group for having faith in me, Cliff and our team. Despite doing some great things so far, I truly believe our best is yet to come.”

Marked by a year-over-year increase in organic search visits for HendrickCars.com And with double-digit increases in conversions, leads, online customer interactions, business reviews and recruiting apps, Hendrick Automotive Group is measuring a three-to-one return on its NASCAR marketing investment. Each of the website’s busiest days in 2022 has been tied to NASCAR-related initiatives. The company also used Larson as a spokesperson for its corporate social responsibility programs, including $100,000 in contributions to STEM programs for high schools in Georgia, North Carolina and South Carolina this year.

Related: Larson, Daniels offers STEM scholarship in Charleston

“Our partnership with Hendrick Motorsports continues to deliver impressive results for our business,” said Gary Davis, Executive Vice President and Chief Operating Officer of Hendrick Automotive Group. “It is a significant part of our founding efforts HendrickCars.com As a national brand, while providing business opportunities to our agencies across the country. We have been able to recruit talented people to the organization, support our teammates with unique motivation – and engagement programs, strengthen our community support programs and introduce NASCAR fans to our dealerships across the country. We followed the data and the decision to expand our relationship with Hendrick Motorsports was an easy one to make.”

Hendrik Motors Group is engaged in many successful marketing initiatives within motorsport. In addition to Larson, HendrickCars.com is the title sponsor of five-time NHRA champion Greg Anderson and a grassroots motorsports fan.

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