BYD announces target prices for its European passenger car range

BYD announces target prices for its new European range of passenger cars. The world’s largest manufacturer of new energy vehicles and power batteries is immediately introducing three fully electric passenger cars for delivery in Norway, Sweden, Denmark, the Netherlands, Belgium, Luxembourg and Germany. Before the end of the year, customers in France and the UK will also be able to buy BYD’s zero-emission vehicles. After that, more dealers will be appointed to support BYD’s plans to serve all major markets in Europe.

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BYD Europe product premiere 2022

BYD ATTO 3 has a target price of €38,000. The target prices for BYD HAN and TANG are €72,000. These target prices apply to Germany as a reference for Europe and may vary from country to country. BYD’s three all-electric vehicles have the latest technology and meet the expectations and needs of European customers. BYD HAN, BYD TANG and BYD ATTO 3 will be showcased at this year’s Paris Motor Show in October 2022.

BYD Chairman Wang Chuanfu, who founded the company in 1995, calls BYD’s European market launch one of the most significant moments to date. “Europe is the cradle of the automotive industry and has a strong spirit of innovation. Europeans are making a joint effort to accelerate the transformation to electric cars. Europe is the biggest driving force for the development of the market for new energy vehicles. We are therefore pleased that BYD can expand the use of ​​electric cars simultaneously with local markets. We look forward to working with authorized European dealers and industrial partners to create high-quality, green technology products to offer more consumers different choices and experiences.”

Specially designed for European customers

BYD’s design combines thousands of years of Chinese culture with modern European culture and uses the expressive Chinese dragon face as an aesthetic inspiration for its passenger car models. This signature design language coupled with stylish features and innovative technology has been specially developed to meet the expression of the modern lifestyle.

BYD kicks off the European launch with three all-electric vehicles. Designed with the European customer in mind, the spacious BYD ATTO 3 is the first SUV built on BYD’s advanced e-platform. This C-segment SUV showcases BYD’s updated EV (Standard Heat Pump) and combines aesthetics, intelligence and efficiency with a number of safety features such as the leaf battery. The interior is a truly connected experience in the digital domain. BYD Global Designer Wolfgang Egger and his team created an expressive and fun design with a touch of novelty. With its distinctive silhouette and alloy wheels, the BYD ATTO 3 is a real eye-catcher in its category and a versatile and attractive choice for many European consumers. The BYD ATTO 3 has a 60.48 kWh battery and offers a reassuring range of 420 kilometers (WLTP).

BYD HAN is a striking look from every angle. The sleek and sporty sedan embodies style and premium finish inside and out, while offering exciting handling and exceptional responsiveness. BYD HAN has two electric motors that generate true four-wheel drive for safety and controllability. The combined power of the twin engine system delivers an impressive 380 kW or 516 hp with a sprint time from 0-100 km/h in just 3.9 seconds. BYD HAN offers a high-tech, premium experience that takes advantage of some of the most advanced technologies in the EV industry, including the revolutionary Leaf Battery.

Another product that offers a premium experience, but this time with 7 seats, is BYD TANG. Since its launch on BYD’s test market in Norway last year, this large four-wheel drive car has made an impressive inroad into the competitive electric SUV market segment. The emission-free 7-seater combines exciting performance with comfort, space, efficiency and safety. BYD TANG delivers an all-round top experience, complete with high-quality specifications as a foundation. BYD TANG is further equipped with the ultra-safe, state-of-the-art blade battery, designed for optimal safety, performance, durability and efficiency. The acceleration is also exciting, from 0-100 km/h in just 4.6 seconds.

“The BYD design is expressive and emotional, but also sleek and relevant,” said Wolfgang Egger, BYD Global Designer. “When we designed BYD HAN and BYD TANG, we were inspired by the dragon face, a strong character in Chinese culture. BYD HAN was the beauty of a European sports car, and we wanted it to have a sleek, 3D-like aspect. , including a classic side. For the design of BYD ATTO 3, we wanted to create a very fresh, spacious and youthful feeling to attract young people and families. Also for BYD ATTO 3, we were inspired by the Chinese dragon, which we call Dragon Face Design- the language. The signature moustache, skin and dragon eyes are all elements that return in BYD ATTO 3. Our inspiration for some interior elements was found in the gym and in music. , the armrests and mudguards were inspired by barbells and various fitness equipment. We built strings into the door panels and when you touch them, they also sound like a guitar. Pretty fun, they also have a handy storage feature.”

BYD’s expertise in batteries and cutting-edge core technology

It is BYD’s leading technological innovation that is an integral part of BYD’s electric passenger cars. In recent decades, BYD has focused on mastering advanced technologies such as BYD’s cobalt-free iron phosphate batteries, electric motors, electronic control systems and chips suitable for the automotive industry.

The result of this significant research and development is the groundbreaking blade battery that is revolutionizing safety, durability and performance in the EV industry. This works in close synergy with BYD’s knowledge of electric drive technology (BYD has developed an ultra-intelligent next-generation e-Platform 3.0) for the ultimate in system efficiency and integrated vehicle intelligence. Combined, this integrated technology is developed for optimal performance and a better driving experience. Specifically, BYD owns the electric vehicle vertical supply chain for seamless integration and production control, including semiconductor manufacturing.

BYD offers an 8-year warranty on power batteries

Michael Shu, General Manager and Managing Director, BYD Europe and International Cooperation Division, said: “Technological innovation must be safe, reliable, comfortable and accessible. This is what we strive for. European customers place high demands on their mobility solutions, which is why we have carefully prepared our market launch. BYD is coming to Europe with a complete range of new electric cars that meet the high expectations of our customers. We are introducing vehicles that are reliable, practical and comfortable with premium equipment as standard. Our confidence in our technology and the quality of our vehicles is such that our cars come with an eight-year warranty on power batteries.”

Michael Shu is therefore looking forward to sharing the benefits of BYD’s electric cars with other European countries. “We have great respect for the European automotive industry and its ecosystem, including design, R&D, manufacturing, sales and its customer service and service network. Our strategy is to partner with established and reputable local dealers who share our vision and deliver a high level of customer service .”

HD pictures:

BYD product highlights





Dimensions (L/W/H)




Drive type




Top speed (km/h)




Engine power (kW)




0-100 km/h acceleration time(s)




Wheel size (inches)




Electric range (km)

420 (WLTP combined)

400 (WLTP combined)

521 (WLTP combined)

Luggage volume (L)




Number of seats (occupants)




Battery type

BYD blade battery (LFP)

BYD blade battery (LFP)

BYD blade battery (LFP)

Nominal power (kWh)




DC charging time (30-80%, min)




Panoramic sunroof




  • Detailed specifications will be announced shortly before the official launch at the Paris Motor Show.

About BYD

BYD is a multinational high-tech company dedicated to harnessing technological innovations for a better life. BYD was founded in 1995 as a manufacturer of rechargeable batteries and now has a broad business area that includes the automotive industry, rail transport, new energy and electronics. It has more than 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary and India. BYD is committed to providing zero-emission energy solutions, from power generation and storage to its applications, to reduce global dependence on fossil fuels. The company’s new energy vehicles now span six continents, more than 70 countries and regions, and more than 400 cities. The company is listed on the stock exchanges in Hong Kong and Shenzhen and is known as a Fortune Global 500 company driving innovations for a greener world.

BID Europe is headquartered in the Netherlands and is the first overseas division of the BYD Group. The company aims to develop the international BYD Auto brand to provide safe and efficient sustainable solutions for new energy vehicles through leading technological innovations.

More information about the company can be found at

About BYD Auto

BYD Auto was founded in 2003 as an automotive subsidiary of BYD, a multinational high-tech company dedicated to harnessing technological innovations for a better life. BYD Auto aims to accelerate the green transformation of the global transportation industry and focuses on the development of pure electric and plug-in hybrid vehicles. The company masters the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, electronic controllers and semiconductors for the automotive industry. It has made significant technological advances in recent years, including the blade battery, DM-i and DM-p hybrid technology, e-Platform 3.0 and CTB technology. The company is the world’s first car manufacturer to stop the production of fossil fuels in the transition to electric vehicles and has been at the top of sales of new energy cars in China for 9 years.

This notice is officially valid in the original source language. Translations are only intended as a reading aid and must be compared with the text in the source language, which is the only legally valid.

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