Dear people, we try our best, don’t we? Especially now that it’s National Climate Week, and governments, companies and us, good citizens, are thinking about what we can do to live more consciously. Simply buying less is perhaps the easiest way for consumers to save money and nature.
But let’s be honest, the holidays are just around the corner and the coming time will be all about stocking up on gifts. It’s very nice if you consume less for yourself, but of course we’re not just going to ignore grandma at New Year’s dinner, and we also want to spoil our offspring to the bone. After all, Sinterklaas and/or Christmas is only once a year.
Anyone who has ever walked into a thrift store or browsed online knows that you are stepping into a treasure trove where you can discover the rarest of gems. Such as gold-rimmed cake plates for fifty cents each or a cool hanging lamp that turns out to be true sixties design. Finds that we would never be able to afford in normal life, such as the beautiful Viktor & Rolf corset dress, are also easy to find used and at a great price.
In short, used is an exciting adventure, but by no means everyone is convinced of this: 54 percent of people buy used, says Rick Verkuyl, Sustainability Officer at Marktplaats, the still incredibly large used platform with no fewer than 8 million unique visitors. month. “How nice would it be if more people would clean out the attic and start selling things, and more people would buy used?”
The problem is that there are still lingering prejudices about used. This was also evident when Marktplaats invited parents and children to the new holiday campaign. Verkuyl: “They didn’t know in advance what was going to happen, it was a In reality experiment. The children were allowed to play in a cardboard palace filled with donated used toys, while the parents answered what they think about used toys as gifts: ‘Dirty’, ‘not cool’, ‘new is nicer’. And: ‘I only want the best for my child’. As if new is the best for your child. It is precisely used things, because: fewer emissions and raw materials. What happens if you ask the children themselves? They don’t care at all and think the used toys are fantastic.’
Marktplaats hopes to show more people: second-hand is not dirty or scary, but a great way to deal with things more sustainably. Also nice: for some products, such as baby gear, 25 products from Marktplaats visitors recently reported how much they save on average per product category in CO2 emissions by buying used instead of new. Not only in numbers, but also with a concrete example. For example, a text accompanying a pram reads: “You save an average of 45.6 kg in CO2 emissions by buying used in this category. This is equivalent to driving from Amsterdam to Brussels with a petrol car.”
Verkuyl: “We wanted to make our visitors more aware of the positive impact they have and help them make sustainable decisions.” It feels like getting a sticker from the teacher.
Many pictures? How long active?
The CO2 emissions are far from being mentioned everywhere, but if you think: gosh, it’s nice to try used in the upcoming holiday, then Verkuyl has some tips for making a good online purchase: “First look at new items, so you know what the features are, what the reviews are like, and what the price is. Then see if you can find it used. Look at ads with lots of pictures, these are people who have put in the effort. Compare a lot. On pictures, you can already see a difference in quality. Ask the sellers questions if you want to know something. Check the seller’s reviews. And see how long someone has been active, if it’s a day, you might scroll on.”
What does it bring?
Used is much cheaper than new. This varies from 20 percent for something almost new, to sometimes 90 percent or even free for items that get in the way.
Used: what do you score where?
p.s. Used gifts are of course no longer in the original packaging. If you want to wrap them neatly, you will find inspiration here.
Do you sell things online? Tips!
- Think carefully about the right platform for your stuff.
- Take good photos that are all in the same style and show you what you have to offer. And make sure only the product you are selling is in the picture.
- Think about a good price: the newer/in good condition, the higher percentage of the novelty price you can ask for it. Be clear about what you want for something.
- See what others are asking for the same product and see how you can make your ad a little more appealing.
- Make sure to offer the items in good condition: nobody wants to buy an unironed baggy blouse.
- Provide full text about your items (sizes, color, fit), write a catchy title and use relevant keywords.
- Not sold after a week? Resubmit the ad to be found better and also place your ad on your own networks and local apps.
Sources: Sustainability Compass, Hetkanwel