Bitget launches big campaign with Messi to revive confidence in crypto market

Seychelles, 26 Nov. 2022 – Bitget, the world’s top five leading cryptocurrency exchange, has announced a series of marketing campaigns featuring Lionel Messi, the Argentine soccer legend. They are celebrating this with the launch of a brand film for the 2022 World Cup in Qatar. With this $20 million investment in promotions and rewards, Bitget aims to provide users with attractive rewards, help boost market sentiment, and revive confidence in the crypto industry.

Bitget announced its partnership with Lionel Messi with the “A Perfect 10” campaign in late October, which received an overwhelming response from the public, the Bitget community and partners. The crypto exchange is now launching a new marketing campaign and series of exciting marketing plans titled “Make it Count” during the 2022 World Cup period.

To further engage our users in football craze, Bitget has organized several giveaways and exclusive rewards with social contests and World Cup themed activities, including up to 1 million BGB and a jersey signed by Lionel Messi himself. Bitget also hosts its semi-annual soccer and World Cup derivative tournament, KCGI, with a prize pool of up to 100 Bitcoin (BTC) and popular fan tokens. This is all part of Bitget’s efforts to reassure investors and let Bitget users benefit from various initiatives as enthusiasm for the World Cup helps facilitate the connection between the crypto universe and the world of sports.

Leo Messi, the five-time World Cup participant and seven-time Ballon d’Or, says: “I want to thank Bitget for letting me join the social world of crypto trading with such an exciting campaign. I like the Bitget brand film The ‘Make It Count’ concept to lead the vision and chart a new path within the industry. It is important for everyone to invest responsibly with protection, and it is reassuring to see Bitget taking this seriously with a series of protection initiatives.”

Gracy Chen, CEO of Bitget, comments: “Bitget is investing in the future of crypto and Web3. The bear market will not stop us from becoming a Top 3 crypto exchange within 3-5 years. Due to some collapse of a few crypto giants in , consumer confidence has fallen to an all-time low, which is why we’re ramping up both product and marketing efforts to demonstrate our commitment to building the best social commerce experiences for our users.

“Collaboration with GOAT inspires us to strive for the best performance, and the WC period is the best time to remind ourselves how important it is to build and train so that the moment shines. We are eager to celebrate the world football spirit of crypto and are willing to continue investing in the ecosystem even in difficult times,” added Gracy.

Earlier this month, Bitget implemented a number of initiatives to build trust and demonstrate credibility to consumers, including the launch of the $5 million Builders’ Fund and increasing the size of the protection fund to $300 million. The crypto exchange also announced that it is expanding its global strategy with a registered entity in the Seychelles, adjusting its recruitment plan this week to a team of 1,200 in the first quarter of 2023.

About Bitget

Founded in 2018, Bitget is the world’s top five cryptocurrency exchange with innovative products and social trading services as its main features, currently serving more than 8 million users in more than 100 countries around the world.

Committed to providing one-stop and secure trading solutions to users, the exchange aims to increase cryptocurrency adoption through collaborations with deserving partners including Argentine legendary soccer player Lionel Messi, leading Italian soccer team Juventus, the official esports crypto partner of the PGL Major and leading e-sports organization Team Spirit.

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