Volvo EX30: for the younger target group

You could say that Volvo and electrification go together like a V8 and a Dodge Charger. From 2030, Volvo will sell only fully electric cars worldwide, and the brand has already begun to phase out the traditional internal combustion engine. Current models are already available with various mild hybrid and plug-in hybrid powertrains, and Volvo is also making significant progress in fully electric cars. There is already a successful electric variant of the XC40, and the sportier-lined C40 is even available as an electric recharge only. Although the now eight-year-old XC90 will soon get a facelift and may still be available in a number of select markets, Volvo’s biggest SUV will actually be succeeded by an all-electric behemoth, the EX90. The electric EX90 is of course a great showcase for all that Volvo has to offer, but with a tentative starting price of over €102,000 for the lavishly equipped Ultra version, it’s certainly not for everyone. But don’t worry, on the other side of the electric status ladder, Volvo is also coming with a new electric and tall model!

Subscription

From now on, Volvo will launch a new, fully electric model every year. During the introduction of the EX90, the brand showed a shadow of a new and relatively small electric crossover that it will officially present in 2023. Volvo’s CEO Jim Rowan recently gave away that the compact newcomer will be called the EX30. This naming immediately indicates that it is positioned one step below the XC40. With the EX30 – which we can already show you thanks to the great work of our illustrator – Volvo is aiming at a younger target group. With the EX30, CEO Jim Rowan has his sights set on 18 and 19-year-olds who are in the market for their first car.

Wait a minute, a Volvo for teenagers? Of course. Among other things, Volvo will offer the EX30 online via a subscription structure with a term of as little as three months. The Volvo EX30 comes with different sized battery packs, so there is also something to choose from. Pay as you use, in perhaps the most literal sense of the word. If you don’t want to use your EX30 after three months, you simply don’t renew your subscription. We know of a similar construction from Lynk & Co, not entirely coincidentally another brand from Volvo’s parent company Geely. Volvo does not yet want to know anything about renting the battery pack for an electric car separately. Of course, 18- and 19-year-olds aren’t the only ones Volvo hopes to get into the EX30. All in all, the new EX30 will play a big role in the sales growth that Volvo envisions. From 2025, Volvo hopes to sell 1.2 million cars annually, a growth of no less than 70 percent. Of these 1.2 million Volvos, half must be fully electric.

Volvo EX30 (illustration: Larson)

In terms of design, the EX30 leans heavily on the EX90. The small electric crossover gets similar rear lights and a relatively angular design without too many design frills.

SEA platform

What does Volvo’s smallest electric car have technically? It is still unknown. If we look in the spare parts warehouse at Volvo’s parent company Geely, we come across, among other things, the scalable Sustainable Experience Architecture (SEA) platform. The Polestar 4 uses a variant of it, and the electric Smart #1 and the upcoming #3 also use it.

It is obvious that the Volvo EX30 will also receive a variant of the SEA base. This does not immediately mean that the EX30 will be identical to the 4.3 meter long Smart #1. For now, it is only available with 272 hp and 428 hp powertrains. They seem to us to be a model that should make the ‘EV’ more accessible on the very potent side. Although there are still some gaps in the history of the Volvo EX30, it looks like this will just be the most popular Volvo for years to come. That alone makes the EX30 interesting.

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