Samsung presents a strategy that demonstrates its commitment to deliver on the promise of Connected Experience and contribute to a more sustainable future
Jong-Hee (JH) He is the vice chairman, CEO and head of DX (Device eXperience). The strategy discussed at the press conference further deepens Samsung’s focus on bringing a sense of calm back to the personal world through smart applications and technologies. Samsung makes this a reality by seamlessly connecting products and designing products that make everyday use of technology more sustainable.
“We recognize that our vision is big,” says CEO JH Han. “It’s about solving real current problems and understanding consumers’ needs and wishes in the future. It will take time, innovation and collaboration, but we are determined to achieve our goals. We have already started.”
Samsung integrates sustainability at all levels
To address our planet’s ongoing challenges, Samsung emphasizes how it continues to prioritize the environment through a combination of sustainability goals, innovative product design and strategic partnerships. As a result, from 2050 all Samsung companies will cover their electricity needs with renewable energy and their CO2 emissions will be zero. In the shorter term, the DX division will transition to 100% renewable energy by 2027 and reach zero CO2 emissions by 2030.
To further the company’s sustainability goals, Samsung has outlined how Sustainability in everyday life – building sustainability features into the company’s most popular products and services – will contribute to a healthier environment. This includes how more sustainable products can be created through innovative design in materials and energy efficiency.
“By building sustainability into product experiences, we and the many people around the world who use our products can contribute to a healthier planet,” said Inhee Chung, Vice President of Corporate Sustainability at Samsung. “As a result, some of our most popular products are now also our most sustainable.”
Samsung announced that many of its televisions and smartphones are made from recycled materials, including recycled plastic from discarded fishing nets. By using Samsung home appliances, memory solutions and 5G radio network chipsets, customers can save energy. In addition, Samsung’s SmartThings Energy and AI Energy Mode also help consumers save energy and costs while lowering their overall climate impact.
Samsung also shared the stage with Patagonia, a global leader in outdoor apparel, to explain their collaboration to combat microplastics – the tiny particles commonly found in clothing that end up in oceans, lakes and rivers through the wash. Vincent Stanley, director of philosophy at Patagonia, spoke at Samsung’s press conference about a new washing technology that the companies have developed together: Less Microfiber Cycle. This is currently being built into Samsung washing machines and can reduce the release of microplastics. This results in 54% less microplastics in the sea after washing. Like the Less Microfiber Cycle, Samsung and Patagonia recently released the new Less Microfiber Filter developed, which reduces the discharge of microplastics by preventing the particles from ending up in the sea via runoff at the end of a wash.
Meanwhile, James Kwon, Product Manager, ENERGY STAR for Consumer Electronics at the US Environmental Protection Agency (EPA) announced that Samsung’s Connected Home experience with SmartThings is the first mass-market smart home energy management system to receive ENERGY STAR SHEMS certification. Samsung also continues to work with various stakeholders on various sustainability projects. For example, Samsung, together with the Carbon Trust and other technology leaders, has developed the industry’s first specification for measurement, accounting and CO2neutralization of emissions from connected devices during customer use.
A connected home and a connected life built on convenience
Samsung has comprehensive plans to improve the connected world today and tomorrow. During the press conference, Jaeyeon Jung, Executive Vice President and Head of SmartThings highlighted how SmartThings Home Monitor and SmartThings Pet Care optimize this experience by monitoring and notifying anything out of the ordinary – for people and pets. Powered by a Samsung Smart TV, these services are examples of the many ways in which Samsung and its connected platform SmartThings are creating an even smarter home.
Part of this vision is increased interoperability, which allows customers to connect more of their devices, despite being Samsung or a partner brand. As the industry wants to take compatibility with the “Matter smart home standard” to a new level, Samsung stated that it adheres to the philosophy of strengthening cooperation with partners. SmartThings was one of the first brands to use Matter, and Samsung is one of the co-founders of the Home Connectivity Alliance (HCA).
Samsung also announced the latest Smart Home innovation at the CES press conference with the SmartThings Station: this is the first product to have Matter support built in from the start. It’s a convenient new way to kick-start SmartThings experiences at home and makes it easier to connect to connected devices. SmartThings Station turns the wireless charger into a Smart Home Hub that can seamlessly change the state of your home with the push of a button.
The focus on connected experiences also led to new collaborations, including the announcement of a comprehensive collaboration with Philips Hue. Jasper Vervoort, Senior Vice President and General Manager at Philips Hue, discussed a new way to sync content from Samsung TVs to Philips Hue lighting with the Philips Hue Sync TV app. This can be downloaded from the app store on the Samsung TV. This is the first way to synchronize lighting and content from a Samsung TV without additional hardware.
Today, devices are more connected than ever, so Samsung also touched on security and privacy and how innovation in these areas will be key to an ecosystem of connected devices. The company takes device security to a new level with Samsung Knox Matrix. This will allow confidential data to be transferred easily and securely from one device to another through multi-layered, mutual control enabled by private blockchain technology.
The connected experience also extends to commuting. Harman’s Marcus Futterlieb revealed that Samsung and Harman have plans to bring a new level of intelligence, personalization and convenience to the cabin experience (ICX). At the heart of this is Harman Ready Care, which uses a machine learning algorithm to collect information such as driver fatigue and distraction to provide tailored interventions to reduce risk and improve driver wellbeing.
Visit Samsung.com for more information
 Already available for Samsung washing machines in Europe and will be available in Korea in February and soon in the US.
 Tested with a 2kg load of 100% polyester jerseys comparing the synthetic cycle on the conventional Samsung model of the European washing machine WW4000T and the less microfibre cycle on the WW7000B. Results may vary depending on the garment and environment. Tested by the Ocean Wise Plastics Lab.
 Will be available in Europe in the first half of this year.
 Available with the SmartThings app on Android or iOS devices. A Wi-Fi connection is required.