SPECIAL: Automobili Lamborghini 2022: a record year

Sant’Agata Bolognese – For Automobili Lamborghini, the past year has been full of milestones and recognitions that mark the company’s constant growth: the result of a roadmap and strategy that, as the latest figures show, is proving to be a success. The company from Sant’Agata Bolognese continues its growth and achieves another sales record of more than 9,000 cars

Lamborghini continues to confirm positive trends after the inevitable impact of the pandemic that has affected almost all sectors. Over the past two years, the company has continued its impressive growth, not only in terms of sales, but also through the awards and certifications it has received, demonstrating Lamborghini’s commitment to the various contexts in which it operates, from sustainability to human resources.

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In terms of numbers, Automobili Lamborghini continues to break records and also saw its best ever sales figures for 2022. The company delivered 9,233 cars worldwide, a 10% increase over the previous year.

Stephan Winkelmann, chairman and CEO of Automobili Lamborghini, commented: “Our trend of growth and development continues and this shows that our direction is right and our choices are on the right track. This is the product of well-defined collective assessments that can deliver consistent and concrete results. We managed to manage an extraordinary order book carefully and conscientiously, following a clear strategy with the main objective of maintaining controlled growth to protect the exclusivity of our brand. 2023 will be a year of challenges and changes, we always can handle We now have the opportunity to focus on our next goal, also thanks to an 18-month waiting list, which allows us to look with confidence to the future and the upcoming goals.”

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A further acceleration of this trajectory will take place in 2023 when the first hybrid cars are produced and Lamborghini enters the second phase of our Direzione Cor Tauri program: a strategic roadmap to be unveiled in 2021 that will see the highest investment ever in the company’s history (1.8 billion euros over five years) will lead to the hybrid transition and then the transition to fully electric vehicles.

The sign was clearly positive across all macro-regions, with a homogenous and even distribution, with Asia registering +14%, followed by the Americas at +10% and finally EMEA at +7% during 2021. In almost all major markets, sales were all records. This was also due to the great reputation that the brand enjoys internationally, with the number of dealers increasing from 173 to 180 in just one year and with a presence in 53 different countries.

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The US remains in first place (2,721 cars delivered, up 10% on the previous year), followed by China, Hong Kong and Macau (1,018 cars delivered, up 9% on the previous year). last year. ), Germany (808 cars delivered, an increase of 14% over the previous year), the UK (650 cars delivered, an increase of 15% over the previous year) and Japan (546 cars delivered, an increase of 22 % compared to the previous year).

As for the models, the success of the Urus[1] Super SUV confirmed (5,367 units delivered, up 7% from 2021), followed by impressive Huracn rise[2] (3,113 units delivered, a 20% increase over 2021) and the Aventador[3] with 753 units delivered, reaching the end of its production in September 2022.

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On the product front, 2022 has been a year full of news, starting with the launch of the Huracn Tecnica in April, which consolidates Lamborghini’s level of excellence in design and engineering. The V10 rear-wheel drive car encapsulates the fun and driving dynamics of a Huracn STO in a new, sleeker look suitable for everyday use, with the addition of aerodynamic enhancements that improve performance, stability and usability both on and off the circuit if the circuit needs to be improved . Another V10 was revealed in November: the Huracn Sterrato, the first super sports car designed to deliver the ultimate driving pleasure on conventional roads on loose surfaces, in a completely unique combination.

Last year was also a very important year for the Urus Super SUV, with the arrival of two brand new models. At The Quail, A Motorsports Gathering event in California in August, Automobili Lamborghini unveiled the all-new Urus Performante, which emphasizes sportiness and performance by focusing on a design that demonstrates its incredible capabilities on road, track and loose surfaces. The new Super SUV has an output of 666 hp and a weight reduction of 47 kg, giving it a best-in-class weight-to-power ratio of 3.2. The Urus Performante also broke the record for a production SUV at the Pikes Peak International Hill Climb circuit, setting the best time ever with acceleration from 0 to 100 km/h in just 3.3 seconds and a stopping distance of 100 to 0 km/h from 32.9 m. In September 2022, Automobili Lamborghini launched the Urus S, the latest successor to the Urus. The Urus S offers more power combined with unprecedented versatility and design, consolidating the Super SUV concept in the luxury car segment. Its twin-turbo V8 engine produces 666 horsepower[4] and is similar to the Performante, but introduces specific refinements to the design with a significant increase in color and finish options for wheels, styling packages and interior and exterior details.

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The past year has also been a period of great success in terms of the awards received by the House of Sant’Agata. Some of the most important recognitions relate to employees and HR activities, such as Italy’s top employer, received for the ninth consecutive year and a testimony to the best #corporate welfare practices that have been promoted for years by placing people at the heart of the company. In human resources, another recognition came from IDEM certification, the first company in the automotive sector in Italy to be certified for its commitment to gender equality. In November 2022, the company also renewed its DESI (Dual Education System Italy) project, now in its fifth year, which aims to train young students with the aim of developing them into qualified technicians for the Motor Valley technology district and Lamborghini itself. Participating students will have the opportunity to acquire highly qualified and innovative technical and professional skills and to obtain a five-year vocational training certificate thanks to the combined approach of theoretical lessons in the classroom and learning experiences in the company.

Automobili Lamborghini also had the great satisfaction of receiving the “Green Star Award” for the second consecutive year, which recognizes the company’s commitment to sustainability.

In light of the many initiatives, investments and efforts that the company puts into practice every day to improve the quality of the planet, this award recognizes it as one of the most sustainable companies in Italy.

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